When the nVent ERIFLEX FleXbus connection solution launched a few months ago, the nVent sales and marketing teams decided an innovative solution warranted an innovative promotional approach. The team bought a truck and created a demo experience on wheels, transforming the truck box into a mobile classroom complete with installed product, a video screen and a wealth of product literature.
“During the pandemic, trade shows weren’t happening, so we started taking different approaches to reach customers,” said EFS Marketing Communications Director Michael S. “As trade shows resumed, we felt they weren’t always the best places to showcase nVent ERIFLEX FleXbus connection solution. This product was such a great solution that we wanted to take it to our customers and put it in their hands to show them how it works rather than waiting for them to stop at a trade show booth. So, we decided to skip the trade shows and make a different investment.”
The nVent ERIFLEX FleXbus connection solution is an innovative and patented connection between two pieces of electrical equipment (such as a transformer, switchboard or generator). It boasts up to 50% faster installation and at least a 20% reduction in total installed cost compared to alternative solutions like cables. The product also uses nVent ERIFLEX Advanced technology to create a low-smoke, halogen-free, flame-retardant and high-temperature-resistant conductor.
“We’re literally taking nVent ERIFLEX FleXbus to our customers,” said Product Manager Frédéric B. “When our sales teams talk with customers we say, ‘We can bring the truck to you and do a demo,’ which our customers love. Since our audience is electrical contractors and prefabricated substation manufacturers, we hired an electrical contractor to drive the truck and do the demos. They can customize the demo and our customers can touch the products, take it in their hands and play with it, and see how the installation works.”
Currently the team is doing about eight three-hour demos each week and the truck is booked out to July.